No value = no bet

Let’s get this out the way early.  If you’re not betting for value you’re never going to make long term profits….which is what most people are after.  Keeping this in mind has really helped me turn my betting around. In simple terms, if the chance of a horse winning is 50% you should only back



Welcome! This is a new site which aims to provide balanced views on all things betting. As the weeks go by the number of posts and articles will increase.  The aim of the site is to improve people’s betting (and winnings) and so turn people from mug punters to long term winners. So welcome and enjoy the