The Emotional Hedge – don’t back England

With the Euro’s starting, it is that time again for everyone to start thinking England actually has a chance of winning a major tournament. With a qualification campaign that went far too smoothly….compared to usual….hopes are high that England can actually cause an upset. Based on the England’s performances historically, winning the tournament does not


No value = no bet

Let’s get this out the way early.  If you’re not betting for value you’re never going to make long term profits….which is what most people are after.  Keeping this in mind has really helped me turn my betting around. In simple terms, if the chance of a horse winning is 50% you should only back



Welcome! This is a new site which aims to provide balanced views on all things betting. As the weeks go by the number of posts and articles will increase.  The aim of the site is to improve people’s betting (and winnings) and so turn people from mug punters to long term winners. So welcome and enjoy the